{"id":219083,"date":"2022-02-16T12:20:42","date_gmt":"2022-02-16T03:20:42","guid":{"rendered":"https:\/\/www.ehime-u.ac.jp\/about\/academic-emblem-brand-mark-mascot-character\/"},"modified":"2025-04-12T22:21:37","modified_gmt":"2025-04-12T13:21:37","slug":"academic-emblem-brand-mark-mascot-character","status":"publish","type":"about","link":"https:\/\/www.ehime-u.ac.jp\/en\/about\/academic-emblem-brand-mark-mascot-character\/","title":{"rendered":"Academic emblem, brand mark, mascot character"},"content":{"rendered":"\n
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Ehime University Academic emblem<\/h2>\n\n\n\n
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The design is centered on the letters of the university, with the five predecessor schools of Ehime University likened to the five-leaf pine trees on Mount Ishizuchi and Ehime University (EHIME), which is trying to grow, on the outer side.<\/p>\n<\/div>\n\n\n\n

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\"Ehime<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n
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Brand mark, logotype, mascot character<\/h2>\n\n\n\n

In November 2009, Ehime University commemorated its 60th anniversary by establishing a brand mark, logotype, and mascot character for Ehime University to promote the University’s distinctive features, to make it more familiar to the local community, and to make students, faculty, staff, and alumni feel a sense of attachment and pride.<\/p>\n\n\n\n

Brand mark\/logotype<\/h4>\n\n\n\n
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\"brand<\/figure><\/div>\n<\/div>\n\n\n\n
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The brand mark expresses Ehime University’s determination to become “Ehime’s Knowledge Hub (Dot Ehime),” aiming to be “a university that shines together with the community. The circle on the left represents the sun, the “e” on the right represents a dynamic figure, and the entire mark represents a healthy sprout. The yellow color, reminiscent of Ehime mandarins, symbolizes cheerfulness and vivacity. The logotype is composed of sharp forms in both Japanese and European languages to make the kanji character “Ehime,” which has a large number of strokes, appear simple.<\/p>\n<\/div>\n<\/div>\n\n\n\n

mascot character<\/h4>\n\n\n\n
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The mascot character is a combination of the initial “e” of Ehime University and an Ehime mandarin orange. The clear gaze gazing into the distance and the calm expression on his face show the rich future potential of this pure and simple young man. The nickname “Emika” is also a collaboration of Ehime and mandarin oranges, and is a perfect name for the smiling character.<\/p>\n<\/div>\n\n\n\n

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\"Mascot<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Ehime University Academic emblem The design is centered on the letters of the university, with the five predecessor schools of Ehime University likened to the five-leaf pine trees on Mount Ishizuchi and Ehime University (EHIME), which is trying to grow, on the outer side. Brand mark, logotype, mascot character In November 2009, Ehime University commemorated […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","about_cat":[212],"class_list":["post-219083","about","type-about","status-publish","hentry","about_cat-outline-of-ehime-university"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-23 18:29:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"about_cat"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/abouts\/219083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/abouts"}],"about":[{"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/types\/about"}],"author":[{"embeddable":true,"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/comments?post=219083"}],"version-history":[{"count":4,"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/abouts\/219083\/revisions"}],"predecessor-version":[{"id":350383,"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/abouts\/219083\/revisions\/350383"}],"wp:attachment":[{"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/media?parent=219083"}],"wp:term":[{"taxonomy":"about_cat","embeddable":true,"href":"https:\/\/www.ehime-u.ac.jp\/en\/wp-json\/wp\/v2\/about_cat?post=219083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}